Activision Spending 500 Million On Future

The flaw here is to think of Destiny as a sport that is pressed, shipped and forgotten. Activision Blizzard builds franchise gardens, betting huge on just a few company-owned items of intellectual property for enormous returns, as has been evidenced by Call of Obligation, Skylanders, Diablo and, prior to now, Guitar Hero. And if Destiny doesn't catch fireplace or its flame flickers, very similar to Guitar Hero's did, Activision has shown it has no persistence for failure. BUSM2518 Leading in the Age of Digital Disruption corporate will probably clarify the quote during or after this afternoon's investor call.
[Picture: Bungie]

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