What Is SEO

But it’s a good rule of thumb to follow as you write content for SEO. But in general, organic results are deemed by Google to be the most relative, trustworthy, and authoritative websites or web pages on the subject. Search engine result pages are separated into two distinct sections: organic and paid results. Considering that the first result in Google gets around 20% of all clicks, that’s 22,000 visitors to your website each month if you show up at the top. The main benefit of ranking for a specific keyword is that you can get "free" traffic to your site, month after month. Here’s a clickable menu in case you’d like to skip to specific sections. And use H2 and H3 subheaders to break your content up into neat sections. We’ll then run a comparison of SEO vs SEM, helping you determine which to use and when. "If you’re updating anchor text internally to make it more easily understandable by users then usually that also helps search engines to better understand the context of those pages. To understand SEO, we first have to understand the role of search engines like Google, whose primary job is to help online users find the most relevant information, in the shortest amount of time possible, with the least friction.



The SEM ad auction system looks at the amount companies bid on keywords (bid amount), quality of the ads, and the expected impact of ad formats used. Another on-page SEO factor Google looks at is how websites have used keywords within their content. More specifically, they weighted exact-match anchor text (links that used the exact keywords in the anchor text) heavier than generic anchor text (e.g. You’ll also see sites that run paid ads against searches of their brand names or on keywords they already rank high for organically (you’ll see why shortly). You’ll find a comprehensive list of on-page SEO ranking factors here. This Free Website Audit Tool will guide you on how to optimize your page for a target keyword by observing page level and technical SEO factors like page speed, title and description tags, images (size, title, alt attributes), social sharing, internal and external links on the page, as well as a domain analysis. Obviously, you want links from authority pages on high-authority websites. And they discovered that links are still strongly correlated with first page Google rankings.



We understand that hard work you have put into creating your small business and want to help you reach your goals. I have more details on how search engine algorithms work later on. That way, people can learn more about topics that you cover in your article… For example, article updates in SEO and ad copy changes in SEM. For example, this guide to the Ketogenic Diet came out in 2013… It’s written by someone relatively new to the Paleo Diet. This includes things like the written copy and content included in a page, headers, images, and image alt text. So they rely on your image’s filename, alt text and title to figure out what an image actually is. And if you run a site with lots of images, image SEO is SUPER important. To succeed with SEO, you need to create content around topics that your customers search for.



Before we dive into techniques, I need to cover black hat and white hat SEO. If you want to dive deeper into link authority metrics, I recommend this video from Moz. It's got everything crucial for the SEO industry: from an SEO analysis tool to keyword research tools, to backlinks checkers, to content editors, to PPC ads optimization, and much more. According to Ahrefs, an SEO tool, 9 out of every 10 pages published online don’t get organic search traffic from Google. For example, let’s say that you search for "Paleo Diet". For example, I included the transactional keyword, ‘sale’, in the search, indicating that I was not only looking for magic socks but wanted to buy them. SEO results are not. And considering that my content is over 3,000 words, that’s not a very high keyword density. Search Engine Optimization is a set of tactics used by website owners to get their websites to rank high on the Search Engine Results Page (SERP) organically. When we talk about "SEO", we’re talking about ranking your website higher up in the organic search results.