What Is SEO

But in recent years, technical SEO has expanded to include topics like site loading speed, mobile optimization and more. In this guide, I wanted to go beyond a simple definition of search engine optimization. You’ve probably noticed this feature already. If you’re ready to get started, I recommend reading this list of visual content ideas and examples. Instead, you’re covering every angle there is on a given topic. But the main goal is to give someone everything they need to know about a topic on a single page. So instead of having to read one post with 20 tips and another post with 15 tips, your content gives people everything they need on a single page. But that doesn’t mean that you want your product pages to read like blog posts. And in general, it’s exactly what someone searching for "SEO audit" would want to read. That’s why it’s important to use your target keyword on your page… Well, when it comes to on-page optimization, your title tag is the most important part of your page.



When it comes to improving E-A-T, there really are no shortcuts. But when your site grows to hundreds or even thousands of pages, how your site architecture is set up can make a big difference. You want information on how to make that dish. As long as you use your keyword naturally a few times, you’re good. But if you’re ready to get more advanced, this section is for you. Content for product and service pages should still be high-quality. All you need to do is enter a product keyword or informational keyword into it. Not all links are created equal. That’s why I also created a thorough guide to link building. Avoid keyword-rich anchor text in your link. I just copy and paste my alt text here. But Yoast makes it easy to set up your page’s title and description tag. Use your keyword in your title tag. Your meta description isn’t nearly as important as your title tag.



I don’t think that HTTPS is a super important ranking factor. Make your content super readable. It’s also a super important part of SEO and content marketing. Keyword Frequency is just like it sounds: It’s how many times your keyword appears in your content. The content is written and edited by thousands of people (many of which are experts in their field). But the focus is to help people fully understand the topic "link building". That’s why you want your product pages to focus on the features and benefits that your product offers. So someone searching for a Product Keyword like "revenue forecasting software" would get a lot of value from this page… In fact, the main goal of your product pages should be to convert browsers into leads and customers. Here’s where you drill down into the exact words and phrases (search queries) that customers type into the search box. To succeed with SEO, you need to create content around topics that your customers search for.



In other words: content with data is still working really well. That way, you can double down on what’s working. That way, when your customer searches for your product, you show up in the search engine results. That way, Google knows which category your pages fall under. That enticing description "steals" clicks from the sites ranking above me. Which (obviously) brings in more traffic to my site. There are videos, flowcharts, screenshots and more. That’s because links from sites related to yours pass more SEO value than links from sites in other industries. Let’s say you just published an article that’s optimized around the keyword: "digital marketing tips". But let’s say you did a search for "keyword tools". That question is an awesome topic for a blog post or video. For example this SEO strategy guide on my blog has done really well. A slow-loading website isn’t just annoying for users. No, Yoast isn’t a magic button that will automatically optimize your site. After all, if your site is hard to use, people aren’t going to share it. One question a lot of people ask me is: "Will switching to HTTPS improve my Google rankings?


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