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If you are serious concerning trade convention advertising and marketing, after that call program management and demand attendee and exhibitor information. Have them describe the goals, goal, and audience of the show. Then most likely to the next action, inquire for exhibitors who have been loyal to that profession program for several years. Presuming they are not competitors, contact the Advertising and marketing Manager or Profession Program Planner. Inquire why they go to, how they tailor their message to the audience, as well as how that message varies from other programs. As well as after that do what professional marketing experts do. develop a message, layout ideal graphics, and intend a pre-show, show, and post-show project.