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Celebrity Crossovers, Menu Hacks, and McDonald's Mugs
During July, McDonald's launched a new campaign called "Camp McDonald's" that featured celebrity crossovers, new menu items, menu hacks and music performances. To participate, users needed to download the McDonald's mobile app and make a purchase of $1 or more. They would then be given special deals on food, music performances, and a merch drop.
The campaign kicked off in early July with a branded merchandise drop and an iced coffee offer. The campaign continued for 27 days, culminating with a performance from Kid Cudi and a merchandise drop. Merchandise includes hoodies, crewnecks, tees, and even baseball caps. Merchandise will be available for purchase on the McDonald's app for a limited time.
Merchandise designed for this collaboration includes T-shirts, hoodies, crewnecks, socks and even a tote bag. The designs feature retro McDonald's marketing campaigns and streetwear. The merch also features a cut-and-paste typeface. The merch drop is only available to customers in the US. The merchandise is expected to ship on October 21.
As part of the promotion, McDonald's will be offering daily deals on a variety of menu items for a limited time. Users can download the app and receive different deals every day. For example, on Monday, customers can enjoy a free iced coffee. On Tuesday, McDonald's will offer 20-piece Chicken McNuggets for $5. On Wednesday, the chain will offer a BOGO (buy one get one free) on any size McFlurry. On Wednesday, customers can also pick up a free McDonald's Happy Meal that features an adult Happy Meal, collectable figurine, and collectable pop sockets.
During the campaign, McDonald's also introduced a new Happy Meal that features a merch item. Customers who purchase the merch will receive a free gift. The gift is a "beanie" with a McDonald's logo and a throwback photo of Mariah Carey. The gift will be redeemable through December 21.
As part of the campaign, McDonald's will also unveil a new "Mariah Menu" on December 13, which will celebrate the Queen of Christmas' love of Golden Arches. Customers will be able to enjoy a free item each day for 12 days on the McDonald's app. The first 10,000 people to redeem the deal will receive free co-branded festive merch. The co-branded festive merch features a Christmas tree, ornaments, and other festive elements. mcdonald merch will be limited to only 10,000 items per day.
The final week of Camp McDonald's will feature a performance from Kid Cudi on the McDonald's app. Fans can also pre-order merchandise for a limited time. The collection includes select pieces from Kid Cudi's In the Booth performance. mcdonald merch is scheduled to perform on July 31, 2022. He is also scheduled to perform a virtual performance on the McDonald's app on July 31. The concert will be exclusive to the McDonald's app.
As part of this collaboration, Travis Scott and McDonald's also released a merch collection. This collection features a variety of shirts, crewnecks, and hoodies. The shirts feature Travis Scott's meal, as well as vintage McDonald's marketing campaigns and cut-and-paste typeface. Merchandise will also be available on Travis Scott's online store for a limited time.
