Developing Real Followers on Instagram

We've been talking lately about how exactly to boost your organization marketing with Instagram. Unlike what lots of people still believe, Instagram is not only a fun app where you can post food, holiday and family pics.

Instagram has become a powerful brand-building, audience-building and content-marketing tool for businesses. It has over 200 million active monthly members sharing 60 million images and 1.6 billion likes per day.

A note of caution: there are numerous people out there who promise to grow your Instagram followers by the thousands, but beware. Many of them use fake accounts created by bots to inflate your numbers.

These types of followers have zero value. In fact, they can even be dangerous, wanting to steal your password or photos or infect you with a virus.

Based on the data security company Imperva, these bad bots account for 28.9 per cent of bots on Instagram.

The simplest way to build your Instagram followers is by being authentic to your brand and your audience.

Here are 3 tips to help you to get real Instagram followers:

Tell a tale with Hashtags

It's great to use your business name as a hashtag, nevertheless, you need to think beyond that.

If you want to use your Instagram posts to get followers, use other hashtags that tell the story of the image you're sharing. You wish to start a conversation if you are sharing posts for things such as:

Events

Promotions

Contests

Product launches

A good example of a brand would you this well is @Tostitos. They use the hashtag #GetTogetherAlready to encourage people to get together and share their chips, and also to use the hashtag if they share photos of their meetups.

By using engaging, relevant hashtags, you may be discovered in Instagram searches and hopefully build-up followers on Instagram.

شراء متابعين تويتر Get Creative

Instagram is focused on photos, so many people think about the caption as an afterthought.

Don't neglect the image caption! You can generate engagement and promote sharing by using descriptive words that will engage, inspire and entertain your followers.

Here are some suggestions to help you build-up followers on Instagram together with your posts:

Use questions in your caption. Write your question at the start of the post so that people see it first.

Get personal with your post. Tell a tale about yourself, or how your product helped or inspired someone else.

Ask visitors to tag others. Asking people to tag three of their best friends or tagging someone they're grateful for brings other potential followers in to the equation.

A great example of a brand that does personal posts well may be the @NatGeo Instagram account.

They create breathtaking Instagram Stories with informative captions to educate an individual on the plight of animals around the world.

Remember when it comes to using Instagram posts to obtain followers, it's all about being authentic. Don't use questions atlanta divorce attorneys single post or tell an individual story that isn't genuine.

Go Local

One of the best ways to build your Instagram followers would be to get to know your neighbours!

Whether you're creating Instagram ads or want to promote your event in a specific area, you can see what's happening near you by going to the search page and simply clicking the Places tab.

Type in the location to start to see the geotagged posts for that area. Then visit relevant and recent tagged posts - not those of competing businesses, obviously - and leave a comment as well as an emoji and follow the individual if you like what you see. Hopefully, this is the start of an organic interaction.

For example, if you offer life coaching services, you could type in your location followed by "entrepreneurs." Local entrepreneurs may be looking for more work and life balance or help with life goals or career challenges.

Similarly, if you have a physical location that folks have checked into on Instagram, touch upon those posters' pictures to ensure they're aware of your Instagram presence, and follow them.

These are among the best methods to build Instagram followers the right way: no bots, no shortcuts, just tried and true ways to build relationships your audience and turn them into followers!

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is really a Web Specialist, Business & Marketing Consultant, and SOCIAL MEDIA MARKETING Advisor. She works together with entrepreneurs who struggle with getting the lack of knowledge, skill and support needed to create their online business presence.